Moflix Interaction Platform – A Digital Business Platform For Simplifying Business Support Systems (BSS) Processes.
In recent years, we have witnessed the rise of the digital platform economy, which has changed the way people interact and do business. A combination of social networks, instant messaging, rich media, etc., and authentication services, payments and a broad range of mobile apps have changed the digital experience as well as the expectations about the way people interact via mobile. Nowadays, people expect to have the freedom and convenience of using mobile devices as facilitators of their lifestyles. Digital channel interactions are overtaking voice and SMS interaction, suggesting a shift in customer expectations.
- What is a Business digital platform
- How does the Moflix Interaction platform work?
- Benefits and functionalities
- Customer case – Yallo Swype
What is a digital business platform?
A digital business platform is a combination of different technologies in a single solution that facilitates the creation of new digital business assets. These assets are key capabilities that support the real digital transformation of business models and processes.
The Moflix Interaction Platform is a light-weight, white-label platform built for telco operators (MVNO & MNO) to simplify telecom BSS processes on a carrier-grade platform that meets legal and regulatory requirements while providing positive and mobile-only user experiences. Moflix’s platform is built on Amazon Web Services (AWS), enabling the orchestration of further cloud-based services such as customer identification, billing or customer support. All personal data are treated in compliance with data privacy regulations and are processed via secure and ISO-certified (27001) infrastructures.
How does the Moflix Interaction platform work?
The Moflix platform’s core is entirely cloud-based through Amazon Web Services (AWS) and uses Onfido as KYC provider (KYC or ‘know-your-customer’ is the process of verifying the identity of your customers), Zendesk as Customer Management System (to enable chatting via Whatsapp) Killbill as Subscription / Billing Engine and Datatrans as payment provider.
Benefits & Functionalities
The Moflix platform supports the following functionalities and processes:
Moflix supports basic product management via an external product catalog (a function of Subscription Billing):
Define product offering
Define pricing plans
Define billing rules
Customer onboarding has never been as easy as with the Moflix Interaction Platform
This model process supports the following features:
Create Account/sign in
Verify Identity (KYC)
Subscription payment management
SIM registration & activation
Following the completion of the onboarding process, the Moflix Interaction Platform gives end-users the ability to manage their subscriptions directly via the mobile app. The Platform currently supports the following Subscription Management functions:
View Consumption (requires integration with Operator’s Charging Platform)
Add extra SIM cards with their own subscriptions (up to five e.g. for family members)
Add/delete digital services
Following the completion of the onboarding process, the Moflix Interaction Platform gives end-users the ability to manage their accounts directly via the mobile app. The Platform currently supports the following Customer Management functions:
View personal details (personal details cannot be edited as they are verified as part of KYC process)
View/Change postal address
View/Change e-mail address
Change payment method
View past charges
Change app language (only available when multiple languages are enabled)
View terms & conditions
Subscription Billing functionality is provided using the Kill Bill open-source Subscription Billing Platform, which runs using AWS cloud services.
Note: The Moflix Interaction Platform also supports other subscription billing solutions that have clearly defined API
The target with the Moflix Interaction Platform is to enable the end-user to set-up and manage their accounts and subscriptions themselves via a mobile app without the need for formal customer support. However, there are cases that require additional support. For this purpose, the Moflix Interaction Platform is pre-integrated with Zendesk to provide the following functionality.
Transactions & refund
Note: Moflix can integrate with other Customer Support/CRM service providers that have clearly defined API.
Customer cases – Yallo Swype
The Telecommunications Operator Yallo (a subsidiary of Sunrise Communications AG) successfully launched the Switzerland first app-based mobile subscription with a 100% digital customer experience within 100 days to cater to the emerging “hop-on/hop-off” generation – digital natives who prefer to access services digitally via mobile apps (e.g. Netflix, Uber, Spotify, etc.).
Yallo Swype app is based on Moflix’s white-label interaction platform for digital services and hosted on the Amazon Web Services Cloud. The app was designed to empower customers to manage the entire onboarding process themselves. Users are able to: order a SIM card (or register an eSIM), confirm their identity, enter their payment details, choose their subscription and activate everything immediately using the yallo Swype mobile app. Once active, customers are also empowered to fully manage their own subscriptions through the yallo Swype mobile app.
To fully deploy the service platform within 100 days, Moflix relies on the tech venture builder Axelra and leading innovation partners: Webtiser, Digital Innovation Labs and Modum. The delivery partners have been able to strip away the complexities associated with a typical telecommunications digital transformation program and accelerate the time to market. The focus has been on keeping things simple, including service design using best-in-class cloud solutions, fast deployment and Yallo’s digital service offerings.
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