Digitalization has become part of our everyday life and yet operators remain focused on customer interaction through brick-and-mortar stores or portals designed for desktop use. It's a habit they need to break to stay in business.
52% of all internet traffic was generated through mobile phones in 2018. This number is increasing at ever-growing rates.
25% of users access the internet using mobile devices only. Meanwhile, the share of desktop web browsing traffic continues to shrink.
87% of the time digital natives use mobile apps. No web portal. No desktop app. No in-store PoS.